How And Why We Trade Green Coffee | Coffee With April #262

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Ladies and gentlemen, coffee aficionados and flavor chasers, welcome to the aromatic world of April. I'm Patrick Roth, your guide to the tantalizing universe of coffee. Today, in our episode of "Coffee with April," we're about to embark on a journey through the vibrant landscape of green coffee trading.

This season, we find ourselves at the crossroads of the 2022 to 2023 coffee crop, a season brimming with fresh possibilities and tantalizing flavors. But let's not forget the heart of this tale – transparency in green coffee. We're not just about sipping our brew; we're about demystifying the intricate process that brings it to your cup.

Direct Trade: A Bold Approach

Now, what's all this buzz about direct trade? At April, it's not just a catchphrase; it's a philosophy. We've been sipping on this approach for quite some time. For a whopping 90% of our coffees, we're on a quest to buy directly from the producer. But what does this really mean?

Imagine a coffee tango where the farmer takes the lead, asking for the price and negotiating their waltz with the green beans. We're all about that direct connection. We're there, right on the farm, sampling the beans, having heart-to-heart conversations with the producers, because that's where the magic happens.

Why the Direct Route Matters

So, why do we take this direct route, you ask? When you go through an importer, you're like the third wheel in a coffee romance. The producer and the exporter have already had their say. They've pre-selected what beans the importer gets to taste. By the time you're in the picture, your choices are narrowed.

But at April, we crave a specific taste profile, a coffee that truly represents our identity. We want to be in control of our destiny in the coffee world, and that means getting closer to the source. Direct trade allows us to pick the very beans that embody our vision.

Dialogues of Flavor

Our coffee journey takes us to beautiful places like Guatemala and Costa Rica. These aren't just trips; they're relationships that brew excellence. Through consistent purchases, we've established an open, honest dialogue with our long-term partners.

We talk varietals, we talk fermentation styles, and we talk about where the farmer envisions their farm going. We want to craft a symphony of flavors that resonate with both the producer and us. It's about creating value for our partners and ensuring that April gets precisely the kind of coffee we're dreaming of.

Timing Is Everything

But when do we start this coffee conversation? We're not spontaneous; we plan ahead. Several months before the harvest, we lay down the flavor roadmap. We give the producer the lowdown on what we're hunting for. This way, they can fine-tune their processes, select the perfect varietals, and even decide which plot of land to cultivate. It's a dance of precision.

And let's not forget the subtleties. Coffee tastes can change with the weather, ripeness, and even how long it's left to dry. These factors can be hard to uncover when you're not right there on the farm. But in our case, being in direct contact with the producer means we catch every nuance.

A Taste of the Terroir

The crux of it all? Terroir, my dear coffee enthusiasts. The soil, the microclimate, the varietals, and the fermentation methods – these elements come together in a mesmerizing symphony. Understanding these nuances is what allows us to bring that tantalizing experience to Copenhagen and ultimately to your cup.

In the upcoming months, we'll be crafting more specific content to unveil the secrets behind each coffee, giving you an in-depth look into why each one tastes the way it does. Coffee is an art, a journey, a tantalizing mystery, and we're here to decode it for you.

A Final Note of Thanks

Before we part ways, a heartfelt thank you to all our Patreon supporters. You make our coffee dreams possible, and we welcome your suggestions and ideas for future content. We're on this flavorful voyage because of you, and we're here for you.

So, as we bid adieu for now, remember that every cup of April coffee is a story, a journey, and a dance of flavor. Thank you for joining us, and until we meet again, have a wonderful day, filled with the aroma of freshly brewed dreams. ☕🌟

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How and Why We Trade Green Coffee | Coffee with April #262
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