Mba Em Marketing E Publicidade Com Washington Olivetto – Inscrições Abertas

Greetings, fellow trailblazers of the business world! It's time to don your marketing capes, summon your creativity, and embark on a thrilling journey through the realm of advertising and image construction. You're in for a treat, and there's no better place to start this adventure than with the MBA in Marketing and Publicity, led by none other than the legendary Washington Olivetto. Trust me when I say, there's nothing quite like it in all of Brazil!

The Power of Publicity: A Game-Changer

In the fast-paced world of commerce, where competition is fierce, the ability to sell is the ultimate superpower. Whether you're a marketing professional, an ad guru, or a fearless entrepreneur, there's no faster way to supercharge your company's revenue than through an extraordinary advertising campaign. And this MBA is your golden ticket to learn from the luminaries of Brazilian advertising, those who have shaped the most unforgettable brands of all time.

Think about it – with the right kind of publicity, a company can transcend its competition, just like when Ryder outpaced Havaianas, Unibanco outshone Itaú, and Folha de São Paulo triumphed in the circulation rankings. Remember, it's not about pouring truckloads of money into media purchases and ad production. It's about speaking to your audience smarter and more ingeniously than your rivals. It's about touching their hearts, making them laugh, and even stirring their emotions.

In this MBA, you will traverse the entire journey of marketing, from strategic planning to production and execution. You'll learn how to define the perfect positioning for your product, construct a product portfolio with varying price points to cater to customers of all backgrounds, and gain a foothold in a market dominated by an industry giant. You'll discover how to conduct market intelligence research, decode consumer behavior, and weave compelling narratives that trigger emotional responses and hasten customer acquisition.

But that's not all; we'll also delve deep into the digital marketing realm, a treasure trove of strategies untouched in Washington Oliveira's grand lecture. You'll master the art of creating organic content to amplify your company's online presence, harness the power of Google and Instagram ads, and explore various digital channels to accelerate results. Our comprehensive curriculum will equip you with the skills to construct full-fledged digital marketing campaigns, apply persuasive writing techniques to attract more customers, and make data-driven decisions to steer your business toward success.

The Star-Studded Faculty

Now, let's talk about what sets this MBA apart – our star-studded faculty. Hold onto your seats because there's nothing quite like this in Brazil, or anywhere else for that matter. We've enlisted the who's who of Brazilian advertising, including the brilliant Washington Oliveira himself, who will grace you with his wisdom throughout the program. Then there's Fábio Fernandes, the visionary behind unforgettable campaigns like Escolinha Dez and Philco's "Formiguinhas."

But wait, there's more! We've brought in international heavyweights, such as Neil Patel, the renowned digital marketing expert who will beam in directly from Las Vegas, and Charles Duhigg, the author of the best-seller "The Power of Habit" and a professor at Harvard. Charles will share his insights straight from sunny California on the significance of data analysis in market positioning and business growth.

You'll also dive headfirst into the world of commercial directing with Andrés Bokuvinski, a partner at Dava Films who directed those iconic Bombril and Folha de São Paulo commercials. And we haven't forgotten about the crème de la crème of Brazilian advertising, with luminaries like Dedé Laurentino, Rui Branquinho, and Guime Davidson.

But that's not all – we've invited top-notch marketing executives to the party. You'll have the privilege of learning from Gilberto Caldarte, the International President of Mastercard, and Sérgio Valente, the Global CMO of JBS. Plus, we've got a lineup of internet marketing experts and professors from some of Brazil's most prestigious universities. Believe me, you won't find this caliber of instruction anywhere else.

The Key to Your Success

This MBA is your key to unlocking your full potential in the world of marketing and advertising. It doesn't matter if you work in an ad agency, the marketing department of a company, or if you're a lone wolf with your own business – this MBA will help you sell more, be remembered by consumers, capture their attention, boost engagement, and enhance your conversion rates. In Brazil, an MBA can make a world of difference in people's lives. According to a study by FGV, those with postgraduate degrees earn an average of 66% more than those with only undergraduate degrees.

Moreover, the Ministry of Education's research shows that in Brazil, a person with a bachelor's degree earns, on average, 140% more than someone who only completed high school. A person with a postgraduate degree or MBA earns a staggering 88% more than someone with just a bachelor's degree. Think about it – this is a transformative opportunity for your career and life.

Now, you might be wondering how this MBA works in practice. The course consists of 360 hours of content, including both recorded and live sessions. Live classes typically take place on Mondays, starting at 8 PM. If you can't make it to the live sessions, don't worry; all course content is recorded, so you can review it at your convenience. There will also be daily support from our teaching assistants to address any questions or concerns you may have.

In addition to video lectures, you'll receive supplemental materials, including handbooks, exercises, spreadsheets, and suggested readings. To ensure you're mastering the material, there will be exams for every two subjects. You'll need to score at least 6 to pass, but don't fret – there's no need to complete a thesis; this program focuses on practical knowledge and real-world application.

The course will remain available to you for 18 months, and upon completion, you'll receive a postgraduate certificate issued by an MEC-recognized institution. But there's more – we've prepared three fantastic bonuses for you. First, you'll get free access to our partner's platform, one of Brazil's leading marketing content hubs. You'll find classes from top global marketing experts like Felipe Cotler.

You'll also receive our "From Zero to a Million with Digital Marketing" course. In this course, I'll personally share the marketing techniques that helped me amass over 20 million social media followers and achieve over $170 million in revenue in 2022 – a growth of more than 40% from the previous year. These 15 lessons are bound to blow your mind.

Last but not least, you'll gain access to an extensive library of marketing books, all at no cost to you. This virtual library will further deepen your knowledge of marketing, providing valuable insights and expertise.

Is This MBA for You?

Now, you might be wondering if this MBA is suitable for someone who's never studied advertising or worked in marketing. The answer is a resounding yes! We've tailored the program to take you from the basics to advanced levels. Even if you're an entrepreneur with no prior knowledge in this field, rest assured, we've got your back. At Grupo Primo, we have numerous success stories of people transitioning from various fields into marketing