When To Spend Money & When To Spend Time | Probate Mastermind Episode #419

In the age of instant messaging and social media, emails and letters might seem like a thing of the past. However, don't underestimate the potential of these classic communication methods. They can be your secret weapon in establishing strong relationships with potential clients. So, before you dismiss the idea, let's dive into the fascinating world of email, letters, and their role in turning connections into fantastic business opportunities.

Have you ever sent out an email or letter to a potential client and received nothing but silence in return? Don't worry; you're not alone. Many people hold onto these messages and politely resist initial conversations. It's like they're testing the waters, waiting to see if you're genuinely interested in helping them. But, here's the secret sauce – over time, these seemingly dormant relationships can sprout into lucrative business opportunities. So, don't be discouraged by the initial silence; keep nurturing those connections.

Now, let me share an inspiring success story. Imagine someone who dedicated just 15 minutes a day to hitting the phones. And guess what? They quickly secured their first appointment. That's right, 15 minutes a day, and boom – they're on their way to success. The lesson here is simple: persistence pays off. Don't be afraid to make those calls; they could be the stepping stones to your next big deal.

The Goldmine in Older Leads

When it comes to purchasing older leads, you might wonder, "Is it worth it?" Well, my friend, older leads can be a hidden goldmine if you know how to dig. The key is in the "scrubbing" process.

You see, the raw data may include the last known address of the decedent and the personal representative's address. But here's where the magic happens – there's a method called "property plus" that can filter out leads without real estate records. This not only saves you money on fruitless mailers but also helps you focus on leads that still have real estate in the picture. It's like sifting for treasure; you want to make sure you're mining in the right spot.

So, when should you consider using "property plus"? The sweet spot is lists that are six months old or older. Don't let those older leads gather dust; put them through the "property plus" filter and uncover the gems hidden within.

Role Play Groups: Where Prospecting Meets Mastery

Imagine being part of a community that's all about mastering the art of prospecting. Well, you don't have to imagine because it's real, and it's called the "Prospect Mastery group" in the ATL Mastermind community.

In this group, they follow a prospecting Mastery outline for role-play calls. The focus is on providing exceptional service and allowing potential clients to resist without shutting down real estate services. It's all about creating a win-win situation. No hard sells, just genuine, valuable interactions.

So, if you're looking to up your prospecting game, joining a group like this can be a game-changer. It's a place where you can learn, grow, and connect with like-minded individuals who share your passion for prospecting.

Mark's Journey: Turning Cold Leads into Warm Conversations

Let's shift our attention to Mark, who's in the Big Apple, also known as New York. Mark is all about acquiring leads, but there's a twist – he can't make phone calls without incurring a fine. So, what's his strategy? He's waiting patiently until he can make those calls. Patience is a virtue, my friends.

Mark has received his first set of leads and categorized them based on their interest in real estate. But here's what sets him apart – he's chosen a non-machine-looking font for his mailings. Why? Because he believes it's more compelling. It's the little things that make a big difference.

Now, here's where Mark's brilliance shines. He's not initiating direct conversations through cold calling. Instead, he's providing value through the mailbox. He's playing the long game, and it's a strategy worth considering.

But that's not all. Mark is a student of the Prospect Mastery class, and he's determined to refine his conversation approach. He's also preparing for calls from people who respond to his mailers, ensuring his voice is not rushed or salesy. He's taking a holistic approach to his prospecting game.

Mark is also reaching out to attorneys and has connected with the local bar association to advertise in their newsletter and directory. He's creating a website, and the name is a statement in itself – "theguyyourclientsneedtomeetinqueens.com." Mark's creativity knows no bounds.

In closing, Mark's journey is a testament to the power of persistence, creativity, and continuous improvement. He's not just sending out letters; he's crafting a unique experience for his potential clients. And that, my friends, is a recipe for success.

Unlocking Resources for Real Estate Investment

Now, let's talk about the primary component of a business: real estate investment, specifically in Lots in Tennessee and Georgia. If you're eyeing potential buyers in these regions, don't hesitate to reach out. And guess what? They've got a system that comes with templates for postcards, letters, and the perfect timing to send them out. This system is your ticket to success, and it's included in your membership fees, which also cover monthly hosting fees for websites and other essential costs.

But wait, there's more. This system is a treasure trove of resources. You'll find letter templates, brochures, tri-fold brochures, presentations, checklists, and much more. These resources are your secret weapons, and they come at no extra cost. No need to reinvent the wheel; they've got your back.

When it comes to the sequence for sending out letters, there's no one-size-fits-all formula. It depends on the lead, but here's the golden rule – choose letters that resonate with you and adjust them to fit your needs. Send them out, and every three months, evaluate what's working and what's not. It's all about refining your mailing campaign for maximum impact.

And the cherry on top? They have an upcoming program called the "social motivator product." It's a social media content product that can amplify your current marketing efforts. It's your gateway to reaching local markets and engaging with your customers. Stay tuned; it's coming soon.

In conclusion, they've got a treasure chest of tools and resources to help their members thrive in the world of real estate investment. Whether you're all about getting leads and making calls or you want to maximize your conversion with their system, they've got your back. Success awaits those who are ready to seize it.