Why Ram Trucks Aren't Selling

Ram's Sales Figures: A Fascinating Journey

Let's dive into the sales figures of Ram trucks and uncover the intriguing story behind their rise and recent decline. Over the past decade, Ram has experienced significant growth in the truck market. In 2010, they sold less than 200,000 vehicles, with a market share of only 1.73%. Fast forward to 2016, and their market share had jumped to over three percent, with almost 550,000 units sold in the US. Their highest year in terms of volume was 2019, with over 700,000 units sold and a market share of 4.13%. However, their market share peaked in 2021 at 4.33%, with 647,000 units sold.

But 2022 saw a massive decline for Ram, with their market share dropping below four percent and selling 545,000 units. This decline is not unique to Ram alone. Other American truck makers, like Ford and GMC, have also experienced a decrease in sales. Ford's biggest year was in 2018, selling over 900,000 F-series trucks, but since then, their sales have been declining. GMC, on the other hand, peaked in 2020, selling 253,000 vehicles, while Chevy Silverados peaked at almost 600,000 units in the same year.

The data clearly shows that all truck makers are currently struggling, primarily due to the current economic situation, with record inflation and high-interest rates. However, General Motors is not declining at the same rate as Ford and Ram. So, why