All-New 2024 Toyota Tacoma Reveal Event | Toyota

Ladies and gentlemen, welcome to the stunning shores of Hawaii, the Big Island! It's truly an honor to have you join us on this beautiful island, and we know it's no small feat to travel here. But rest assured, your journey has brought you to something truly remarkable.

The Toyota Tacoma has been the unrivaled champion of the Hawaiian roads for the last 22 years, and unofficially, it's the embodiment of what Hawaii stands for. For us, the Tacoma is not just another truck in our lineup; it's the reigning kingpin. This legendary vehicle has been dominating the midsize truck market in the United States for a staggering 18 years, while other automakers hesitated to venture into the segment.

What sets the Tacoma apart is the unwavering loyalty of its customers, who have taken their Tacomas on incredible journeys, racking up miles in the hundreds of thousands, some even surpassing a million. It's this unshakeable bond that has inspired us to stay committed to the midsize truck market. But we don't stop there; we're doubling down on our entire rugged and capable truck lineup.

Last year, we introduced the all-new Tundra and Sequoia, and today, we're thrilled to present the third hybrid truck in our lineup. This move is not just about innovation; it's about making electrification accessible to everyone. We aim to offer consumers more options to reduce carbon emissions than any other automaker, and the Tacoma plays a pivotal role in this commitment to our global carbon reduction effort, which we fondly call "Beyond Zero."

The Power Beneath the Hood: Tacoma's Next-Gen Heart

Now, let's talk about what really makes the 2024 Tacoma a trailblazing triumph. Underneath its rugged exterior, this beast shares the TNGA-F body-on-frame platform with our full-sized trucks. It boasts new, efficient, and robust powertrain options.

Imagine a four-cylinder turbocharged i-FORCE MAX engine with a whopping 278 horsepower and 317 lb-ft of torque. But wait, it gets even better - the i-FORCE MAX hybrid takes things to a whole new level with a jaw-dropping 326 horsepower and a massive 465 lb-ft of torque. That's nearly double the torque of the previous generation truck with a V6 engine, and it's the segment's exclusive hybrid powertrain.

But power is just one piece of the puzzle. We've also made the Tacoma significantly more comfortable. Our brilliant engineering team in Michigan worked their magic, improving the comfort and off-road capability with the available Multi-link rear suspension. In addition, our US-based CALTY design team completely revamped the interior and exterior, while our Toyota Connected Technology team elevated the in-cabin experience.

And let's not forget the 14-inch touchscreen, the largest in its class, designed and developed right here in the US. But what truly sets the Tacoma apart are its legendary off-road capabilities. If you're an off-road enthusiast, you've got a whole new set of toys to play with, including a front stabilizer bar disconnect that takes the truck's off-road prowess to the next level.

A Tacoma for Every Taste: A Tailor-Made Lineup

Our 2024 Tacoma lineup doesn't just stop at the basics. We've expanded it to consist of eight different grades and three configurations, offering a choice between a five-foot or six-foot bed. And here's the exciting part - we've brought back the extra cab as a new two-door configuration, complete with a rear cabin cargo area that's equipped with clever lockable storage options and a fold-down passenger seat that doubles as a convenient workspace.

The SR5 and TRD models continue to be the foundation of the Tacoma lineup, and the TRD Pre Runner returns for this fourth generation. But there's more! We're now offering a manual transmission on gas grades, thanks to the dedication of our chief engineer and the biggest Tacoma enthusiast, Sheldon Brown.

The limited grade has undergone significant refinement, boasting an exquisite new cabin and superior ride comfort thanks to a new adaptive variable suspension system. And here's the icing on the cake - we've got two Halo grades right in front of you, both equipped with the i-FORCE MAX hybrid.

The TRD Pro, raised and three inches wider, exudes an even more aggressive stance, equipped with Fox's new QS3 shocks. And last but certainly not least, we're thrilled to introduce the all-new Trailhunter, a purpose-built overlander straight from the factory, equipped with a heavy-duty ARB rear bumper, underbody protection, rock sliders, an ARB sport bar, and Old Man Emu shocks. And that's not all; it can be further customized with a plethora of Toyota accessories.

Tacoma: Where Tradition Meets the Future

Now, I know you can feel the excitement in the air, and it's impossible not to get carried away with the sheer brilliance of the all-new Tacoma. But before I steal the thunder from the experts, I'd like to introduce the two individuals who know this truck better than anyone. Please give a warm welcome to Chief Engineer Sheldon Brown and CALTY President Kevin Hunter.

Sheldon and Kevin, it's a pleasure to have you here. You and your teams have invested countless hours in shaping this exceptional Tacoma. Can you share with us what the past decade has been like?

Kevin: It's truly an honor to work on redesigning an iconic truck like the Tacoma. It's a once-in-a-career opportunity that demanded precision and excellence. Our goal was to capture the essence of Tacoma, creating the ultimate overlander, a vehicle that could go anywhere and everywhere.

Sheldon: We wanted to ensure the Tacoma remained the undisputed leader in its segment. The development concept was "ultimate overlander," a vehicle that combines ruggedness, dependability, authenticity, and incredibility. And this concept gave birth to the new Trailhunter grade.

The new Tacoma's foundation is the TNGA-F platform with a Multilink suspension, but we didn't stop there. We redefined every aspect of the truck, from steering gear to drive shafts. We've even added 3D Multi-terrain monitors and an all-new multi-terrain select.

Kevin: The Tacoma's design is inspired by the ultra-rugged Toyota Baja race trucks. We wanted to capture that extreme spirit in the new Tacoma, resulting in high lift, lean body, and big tires. It's a formula that sets the Tacoma apart from the competition.

Sheldon: Inside the cabin, the Tacoma maintains its rugged, chiseled vibe while offering improved utility. Features like molly panels, a low horizontal axis, and grab handles for your bouncing passengers make this truck a true adventurer's companion.

Trailhunter vs. TRD Pro: Exploring the Divide

Now, what's the difference between Trailhunter and TRD Pro? Sheldon, could you clarify that for our audience?

Sheldon: Absolutely. The TRD Pro is the original, the OG of Toyota's Halo trucks. It's all about adrenaline-fueled off-road adventures, offering speed and agility while still behaving admirably on the road.

However, we noticed that it was becoming a multipurpose tool for various off-road adventures. That's where Trailhunter comes in. It's built for far-remote places, carrying all the gear you need for extended journeys. It's a turnkey package for over