Foggia, Inaugurata La Mostra Fotografica "Cambiar Pelle"

In the journey of life, change is an inevitable force that shapes our existence. Often, we are unaware of the subtle transformations that take place within us on a daily basis. Just like our skin, which sheds and regenerates itself, our thoughts, actions, and perspectives undergo a continuous metamorphosis. After three decades of running my own business, I have come to realize that its purpose remains steadfast, while its core operations have evolved and adapted to the ever-changing landscape. This realization dawned on me when we decided to make a difference in our community. It was then that I understood just how much we, like individuals, change and grow.

The Power of Shedding Old Skins

As humans, we have the freedom to choose our attire each day. Unlike the late Steve Jobs, who optimized his time by donning the simplicity of a black outfit, most of us indulge in a variety of sartorial choices. Our clothing becomes an expression of our ever-changing moods, aspirations, and desires. Just as we change our physical appearance regularly, the act of changing our skin is symbolic. It represents the transformative power that lies within us, urging us to shed old skins and embrace new possibilities.

The Dance of Evolution in Business

Thirty years ago, when I embarked on my entrepreneurial journey, my understanding of business was rooted in its traditional form. Back then, the primary motivation was profit. The concept of community and leaving a lasting impact was yet to find its significance. However, as time passed and society evolved, so did my perception of business. I have come to believe that a company should not exist purely for financial gain. Instead, it should play a vital role in shaping and uplifting the community it serves.

profit, Purpose, and Making a Mark

Profit, when viewed as an end in itself, is barren and devoid of meaning. The true essence of giving lies in contributing to one's community. This realization struck me when we decided to make a difference in our beloved city of Foggia. Our actions sought to challenge the prevailing stereotypes and misconceptions associated with Foggia. It is not a place marred by unemployment, crime, or corruption, as popular notions would have one believe. Rather, Foggia is a city teeming with upright individuals, hardworking laborers, capable entrepreneurs, and dreamers. It is a microcosm of everything the world has to offer.

The Call to Entrepreneurial Duty

Being an entrepreneur is not merely about creating wealth or building personal success. It is a call to duty—an obligation to contribute to the well-being and prosperity of the community. After all, a thriving community creates a ripple effect, inspiring and nurturing the next generation of dreamers and change-makers. As I reflect on the past three decades, I am reminded of the importance of aligning profit with purpose, of intertwining economic growth with social responsibility. We owe it to ourselves and our communities to leave an indelible mark that transcends the limitations of time.

Conclusion

Change is a constant force that permeates every aspect of our lives. Just like our skin renews itself, we, too, are in a continuous state of transformation. Our businesses, like ourselves, must adapt and grow, fulfilling a purpose that extends beyond financial gains. By embracing the metaphor of shedding skin, we acknowledge the inherent dynamism within us and the immense power we possess to make a difference. Let us continue to change, to dream, and to leave our mark on the world, knowing that we are all part of a larger tapestry of human existence.