19th Malaysia Halal International Showcase (Mihas)

Ladies and gentlemen, thank you for joining us on this exciting morning as we embark on the soft launch of Mihas NDC Young Customer. I'm thrilled to be here, and I can't wait to share with you the incredible journey we are embarking on this year.

Paving the Way of Halal

Our mission is clear: we are paving the way of halal. Our aim is to stimulate and amplify cross-border connections among participating countries. This isn't just a goal; it's a commitment to facilitate connections and strengthen the ties between national and local Halal Traders. We're not just another platform; we're the path for industry players to flourish.

But what exactly does this mean? It means we are covering the entire spectrum of the Islamic lifestyle, and it's not just a market; it's a natural gateway to the Halal markets of Asia. This is more than just business; it's about creating a global community where everyone benefits.

Breaking Records

Before we delve further into this incredible journey, let's take a moment to reflect on the records we've been breaking. In 2022, we set our projection at 1.9 billion, but we didn't just meet that target; we soared past it, reaching 2.39 billion. That's the power of determination and the global demand for Halal products.

This year, our sights are set even higher with a target edition of 2.1 billion. You might wonder, with the world population at 2 billion, is this a lofty goal? We don't think so. We are optimists, and we firmly believe we can achieve this. The fact that foreign exhibitors are joining us, with China leading the way with 111 booths, is a testament to the global interest in what we have to offer.

Bridging Physical and Virtual Realities

The game-changer here is the combination of physical and virtual presence. In this digital age, we understand the importance of both. The number of buyers, whether they are physically present or participating through our international sourcing program virtually, is on the rise.

We are not limited by borders or geographical constraints; we are leveraging technology to bridge gaps and create opportunities. This hybrid approach ensures that our reach is vast, and we can meet the needs of the ever-evolving global market.

The Path Ahead

As we move forward, remember that this is not just about numbers, records, or projections. It's about fostering a global community that embraces the Halal way of life. It's about creating opportunities, building bridges, and facilitating connections that go beyond commerce.

Our journey is exhilarating, and the excitement in the air is palpable. We are paving the way for Halal trade, and we invite you to join us on this extraordinary path. Together, we will unleash the power of Halal, and the world will witness the positive change we are capable of.

In the words of the great minds who have shaped history, from Steve Jobs to Aristotle, "The only way to do great work is to love what you do." We love what we do, and we can't wait to share that passion with the world.

This is just the beginning, and the future holds endless possibilities. Let's make history together.