Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech (With Real Subtitles)

The Complicated World of Marketing

In a world that's as complicated as deciphering hieroglyphics, marketing emerges as the beacon of communication. It's a realm where values reign supreme, guiding companies through the cacophony of a very noisy world. Remember, in this intricate dance of words and ideas, the goal is not just to be remembered, but to be crystal clear about what sets us apart.

Apple: The Brand Symphony

Enter Apple, a celestial being among the pantheon of brands, rubbing shoulders with the likes of Nike, Disney, Coke, and Sony. However, even the greats need an infusion of investment and care to retain their relevance. Apple, in recent years, has seen a bit of neglect, like a neglected garden in need of a nurturing touch.

How does one revive a brand on the brink? It's not about the technical jargon—the speeds, feeds, nips, and megahertz. No, it's about transcending the mundane and delving into the realm of emotion and connection. Much like the dairy industry's pivot from touting the benefits of milk to the iconic "Got Milk" campaign, Apple needs a narrative that focuses not on the product but on the essence of what it represents.

Nike: Selling Emotion, Not Shoes

For a masterclass in marketing, look no further than Nike. They don't just sell shoes; they sell a feeling, an emotion that transcends the mere functionality of footwear. Think about it—when you envision Nike, it's not just about the air soles or competing with other brands. Nike's ads honor great athletes and the spirit of athleticism. They have cracked the code: it's not about the shoe; it's about the soul.

Apple, too, spends a fortune on advertising, but it's like a hidden wizard working behind the curtain. The focus is not on bombarding customers with technical details but on answering a fundamental question: Who is Apple, and what does it stand for? It's about peeling back the layers to reveal the core values that have been the beating heart of Apple since its inception.

The Renaissance of Apple: Think Different

As the curtain rises on Apple's next marketing chapter, the script is not about reinventing the wheel. The world has changed, the market has evolved, and Apple has transformed, yet the core values remain unwavering. Apple's essence is not merely about crafting boxes that help people get their jobs done efficiently; it's about something more profound.

At the core of Apple's values is a belief—a belief that people with passion can change the world for the better. It's not just a platitude; Apple has walked the talk, collaborating with passionate individuals who have, in big and small ways, made the world a better place. The rallying cry emerges: those crazy enough to believe they can change the world are the ones who actually do.

And now, as Apple embarks on its first brand marketing campaign in years, the theme resonates like a heartbeat: "Think Different." It's not just a tagline; it's a homage to those who have changed the world, some living, some not. These individuals, if they ever touched a computer, it was a Mac. The campaign is a celebration of misfits, rebels, troublemakers—those who see the world differently.

The Ode to the Crazy Ones

As the campaign unfolds, it becomes an ode to the crazy ones—the misfits who refuse to conform, the rebels challenging the status quo. They are the troublemakers refusing to fit into square holes, the ones who see the world through a different lens. You can disagree with them, quote or vilify them, but one thing you cannot do is ignore them. Why? Because they change things. They propel the human race forward.

In a world where some may see them as the crazy ones, Apple sees genius. Genius in the audacity to believe in change, in the courage to think differently. The crazy ones are the catalysts, the movers, the ones who defy the odds and alter the course of history.

So, as we embark on this journey with Apple, let's raise a toast to the crazy ones. The ones who, with their madness, think they can change the world—because history shows us, they are the ones who do.

Let the symphony of values guide us, and may we all dare to "Think Different."