Should Artists Drop Eps Or Singles

In this first section, we're going to dive into the age-old debate of whether artists should focus on releasing projects or singles. The prevailing message in the music industry has been quantity over quality, with the idea that the more content you put out, the better. However, we're in a different era now, where visibility trumps quantity. It's no longer about flooding the market with content, but rather about strategically pushing one song at a time to maximize its impact.

The Power of Focus

When it comes to releasing music, the key is to focus on one song and give it the attention it deserves. This means pushing that one song for a substantial period of time, allowing you to experiment with different marketing strategies and build a system around it. By dedicating your time and resources to promoting one song, you can truly understand what works and what doesn't, and apply those learnings to future releases.

The Two-Month Rule

In the world of music marketing, patience is key. Instead of quickly moving on to the next song, consider pushing a single for at least two months. This may seem like a long time, but it forces you to think outside the box and find creative ways to keep the song in the spotlight. By doing so, you'll not only bring visibility to the current song but also set the stage for the next release.

Doubling Down on Success

Finally, when you find a song that starts gaining traction, don't be too quick to move on. Instead, double down on the promotion and capitalize on its success. This may mean extending the marketing efforts or finding new ways to reach a wider audience. The key is to keep pushing until you reach a certain threshold of success, rather than giving up prematurely.

In conclusion, the era of singles is here, and it's not just about how consumers receive music. It's about giving aspiring artists and young talents the opportunity to develop their marketing skills and bring visibility to their music. So, if you're looking to make an impact in the music industry, remember that singles are the way to go. It's not about quantity, but about strategic and focused promotion. Let's get it!