Como Excluir Um Público Do Seu Anúncio No Facebook, E Não Mostrar O Seu Anúncio Para Algumas Pessoas

The Dance of Pixels: Navigating the Buying Journey

Hey there, amigos! It's Alexandre Brogio, and today we're diving into the exhilarating world of Facebook Ads. Buckle up because I'm not just going to show you how to delete audiences; I'm going to sprinkle some magical tips on mastering audience exclusions. And for those of you sprinting towards success, check out my training sessions—I'll have you conquering Facebook and Google campaigns and mastering the art of sales calls. The link is in the description, and hey, if you're rocking a hefty 10k investment in your e-commerce, my agency's got your back. Now, let's dive into the Facebook Ads fiesta!

Section 1: Decoding the Purchase Process

Before we start unleashing our audience ninja moves, let's decipher the sacred dance of the buying journey. Picture this: someone visits your site, glides through the cart, hits checkout, and voilà—makes a purchase. If your Facebook Pixel is sprinkled across your site, and events are singing harmoniously, you can craft audiences for every step. Whether it's cart abandonment or successful purchases, we've got the data dance down.

But what if your events are missing their cue? Fear not! Even without perfectly triggered events, the Pixel can still groove to URL rules. Now, let's waltz into the manager's lair and kickstart our audience creation.

Section 2: Crafting Your Symphony of Audiences

Inside the manager, our opening move is audience creation. Clickety-click your way through to the audience section and hit "Create Audience." Choose your flavor—let's say, custom audience. Now, this is your canvas, amigo. Paint it with the segments you want to exclude or target. Whether it's site visits, cart peeks, or triumphant purchases, create these masterpieces like the art connoisseur you are.

"But Alexandre, my events aren't throwing a party here!" Fret not, my friend. If events are shy, you can still create audiences based on URL rules. Easy peasy!

Section 3: The Grand Tango: Setting Up Your Exclusions

Fasten your seatbelts because here comes the grand finale—exclusions that will make your ads tango with precision. Imagine you want to exclude recent buyers. Clickety-clack, give your audience a name, select the Pixel, choose your event, and dance through the days—30, 60, 180! Bam, your audience is a creation of genius.

And here's where it gets spicy. Let's say you want a mix of hot audiences. Exclude recent buyers, but oh, let the 15-day shoppers shine. You're directing ads to the warm crowd, but cleverly excluding those who just swiped their credit cards. Strategy, my friends, is the secret sauce.

Section 4: Bonus Round: Facebook Ads Carnival

Now, let's toss confetti into the air because we're entering the Facebook Ads Carnival. Ever wanted to dance with your checkout visitors but exclude those who sealed the deal? Easy peasy. Create an audience of check-out enthusiasts, and zap out those who became proud owners. Your ads are now flirting with potential buyers, whispering sweet incentives into their ears.

But wait, there's more! Ever dreamt of luring back cart abandoners without bothering confirmed buyers? Here's your golden ticket. Exclude those who completed a purchase in the last 30 days, and you've got yourself a captivating strategy.

Conclusion: Your Audience Symphony

And there you have it, my amigos—a Facebook Ads symphony. Crafting audiences and wielding exclusions is an art, a dance, and a carnival, all rolled into one. Remember, mastering the rhythm of exclusions will have your campaigns pirouetting towards success. If you've journeyed with me until the end, muchas gracias! Drop a like, subscribe for more wisdom, and if you're hungry for knowledge, find me on Instagram. Until next time, keep dazzling the digital dance floor! 💃🚀